The UK and Europe are where gin's story really begins, from Dutch jenever to the spirit that became synonymous with Britain. Today, the region is home to an extraordinary range of styles, from traditional London Dry to contemporary gins inspired by local landscapes, food and centuries-old botanical traditions.
What makes this part of the gin world so interesting is the contrast between heritage and experimentation. Juniper remains at the heart of gin, but distillers across Britain and Europe are using everything from Mediterranean citrus and herbs to Nordic berries, Alpine botanicals and local flowers to create gins that reflect where they come from.